There is a British Christmas institution known as "3 for 2." It works like it sounds: You buy two items, you get the third free. Of course, it's only on selected items, and the free one is the cheapest.
Stores try to out-3-for-2 each other. For example, Marks & Spencer claims that theirs is "Not Just Any 3 for 2," and they go on to explain that they rank your items in order of price and give you every third one free, rather than giving you the cheapest ones at the end free (which is apparently the common practice).
I first saw a 3 for 2 sign a couple of weeks ago at Boots, and I assumed that they were just doing something special. Then the signs started to pop up everywhere: bookstores, department stores, outdoor stores, etc. I'm sure the grocery stores can't be far behind!
In other news, Cheddar cheese IS NOT American (despite what the Germans will tell you). It is British, and is named after a place called Cheddar. Who knew?
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